Bikinis + Shower + Webcam = Burger King Ad Campaign?
December 12 2009
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This is definitely one of the riskier campaigns that I've seen launched by a fast food company in recent years. Burger King U.K. recently unveiled its 'Singing in the Shower' campaign which allows viewers to view a live webcam feed of a bikini-clad lady singing in the shower. Clearly targeted towards male customers, the campaign allows viewers to submit entries explaining why they should deserve a date with the 20 year old lady.
That's right, the winner of the contest is awarded a Burger King breakfast with the squeaky clean model. |
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Launched on December 7th, the campaign is clearly a risqué gamble for Burger King which has already taken heat for the theme. You can see some of the bikini girl auditions below.
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